Welcome to our research project!

You can help us to explore the topic of word of mouth scientifically. We would like to find out how conversations about products spread in social networks.

You can participate in the survey if you have received a research card from a friend, acquaintance or colleague.

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The passing on of information to friends and acquaintances. You recommend good products, and warn people about bad ones.

Word of mouth is not just the oldest form, but also the most honest form of advertising. When recommendations are passed from friend to friend it is also referred to as "viral spread".

Answers to Frequently Asked Questions

Privacy Policy

We collect as little personal data as possible in our online survey. Your first name (and potentially email address) will suffice.

Protecting your privacy is very important to us. All data collected is used solely within the research project and is analysed anonymously. All personal data is then deleted at the end of the project.

The winning participants will be drawn at random. Only one prize per participant is possible. Only those participants who agreed to the privacy policy and accepted the conditions of participation (and provided their name and email address) will be considered for the prizes. The winners will be notified via email. Employees of ifwom GmbH, its affiliated companies, as well as the aforementioned competition partners are excluded from taking part.